SEO is a process to optimize the Website to improve the Websites SERP (Search Engine Results Page) Rankings. It’s often referred to as “Organic”, “Natural”, or “Free” results. SEO full form is Search Engine Optimization. In simple words, SEO means optimizing the Website to improve it’s visibility over Search Engines results. SEO is a global marketing strategy, used by almost all online businesses (irrespective of its domain and industry). SEO marketing is trying to get your page, services, product, shop…on the top page of results in online searchers (Google, Bing, etc.). WITHOUT paying
THERE ARE TWO PARTS TO UNDERSTAND SEO
On Page SEO: This includes optimizing all the on Page Factors, which will include optimizations done on the page itself including content, keywords, title tags, meta descriptions, alt tags, XML sitemaps, site design, meta description, heading tags, internal linking, site speed and so on.
Off Page SEO: This includes optimizing all the OFF PAGE factors, which need to be done outside of the page including quality back linking, videos, social indexing etc.
How should I start SEO from basics?
Keyword research should be natural part of creating any content, website, blog, eshop etc. Keyword Research is the first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly relate to your business/products/services.
Keyword research is all about discovering exactly what it is that people are searching for, and then trying to rank highly (hopefully on the first page) for the search results of that term. This is really the foundation of your SEO strategy, so it’s important to get keyword research right.
Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market’s keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.
How to you find the keywords?
Understand what your business is all about, a clear vision or idea.
Pick 1–3 main services/products you provide
Think in users point of view
How do outside people call your business
Search in Google, Its instant search sure will help you to pick the right generic or specific long tail phrases
Use tools like Google keyword planner, any online long tail keyword generators,Google keyword suggestion tool and other tools. You can find plenty of tools
Research for the best keywords that your Website should cover based on your Website pages & niche Websites or competitor’s site.(Related Question: what is the best keyword research tool? & How do I do keyword research using Google keyword planner?)
Meta tags is one of the most important elements in seo for your website to show search engine perfectly. Meta tags works as a factor of search engine ranking always so you have to give proper priorities. Meta tags are used in SEO to aware Google about the page content. They tell Google what the page is all about. Meta tags refer specifically to the meta description and meta keyword tag. The keyword tag is useless, but the meta description tag is often displayed as part of the search results.
Meta tags are a series of text that define a webpage’s content. The meta tags are not visible on the webpage, but only in the page’s source code. These are small content descriptors that tell search engines what that web page is about.
There are many important parts of Meta tags that you can use:
Meta Keywords Attribute- A series of keywords, often separated by a comma, you consider relevant to the webpage in question. Meta Keywords includes the Keywords which suits your Webpage’s Content. However, these are no more useful now. In the beginning days of SEO, these were useful & helped Websites to rank into SERPs (Search Engine Results Pages).
Title – The title tag is the title text that is shown in search engine listings. I know that this is not necessarily a meta tag, but it similarly functions like one.Title text here
Description – The meta description tag is where you would want to put your site’s summary. This is where you put what your site is all about and what you are offering people. It should not be too long because the search engines only read up to a certain number of words .
Meta Robots:This says the search engines what to do with your Page. Whether to index it or not i.e. “index/no index” and whether to follow the links on the page or not with the text “follow/no follow”.
“Content that provides consumers information to generate awareness, engagement or revenue for business.”
Content marketing is creation and distribution of articles, guides, videos and other online material in order to attract targeted visitors and ultimately gain more paying customers. That’s the boring definition that doesn’t mean a lot to someone just starting out in this field. Content marketing is any form of marketing that involves the creation and curation of relevant and valuable content with the purpose of building relationships with your target audience.
Content marketing increases your user base – a good content marketing strategy delivers value to your users; if users feel like your marketing is valuable , they will engage your product more, increasing your retention rates, which is especially important for startups.
“Content is King”, you may have heard of it and it’s really true.
Content should contain information related to the Keywords you target. Content should be easier to read through.
Paragraph formatting is important. Content should be unique.
Can useBold or Italic texts to highlight the texts as important or an information or a definition.
Build contents that is powerful enough to earn natural links naturally.
The most necessary heading tag is that the h1 tag and least necessary is that the h6 tag. In hypertext mark-up language committal to writing, the heading tags from h1 to h6 kind a top-down hierarchy. this suggests that if you skip any of the tag numbers the heading structure are going to be broken, that isn’t ideal for on-page SEO. Heading tags . In which we take our head section of web page like title tags , external link of CSS & Java script we can also take with style and script tage respectively .
There are six different HTML headings:
tags are used to define HTML headings.
defines the most important heading.
defines the least important heading.
Provide images wherever applicable, images speaks more than text, write alt text for all the images. In order to include images within your content people on social media, it certainly pays to have some stunning visuals on your blog posts.
Images are not only great for social media , they also keep our readers engaged while reading our blog posts and other content. But you need to be careful what kinds of images use, and where you place them. Today’s internet-savvy user will not tolerate boring stock photography or poor quality images.
:- which shows that including images in your content leads to significantly more views.
Content containing related images performed better across all content categories, in all months tested.
Search optimizing image captions and meta data further enhance performance
The title and image take up all the above-the-fold space. You have to scroll if you want to see the first line of the article.
Sometimes you aren’t using images to get people interested in your words or to help comprehension. You’re using images for their own sake.
These days, media of all types can serve as high-quality content.
Internal Linkingis a process of providing hyperlinks on the web pages that connect to the same domain. It is another way of directing the visitors from one web page to another of the same website. Linking from one page of a particular website or blog to another page of the same website or blog is known as internal link.
They are commonly used in main navigation. Also, It is a technique of a SEO to link up one post to another in such a way that it helps to increase user reachability on your website and provide them useful content to read.
Page speed is a measurement of how fast the content on your page loads. Page speed can be described in either “page load time”. Check for Page Speed issues using Google Page Speed Tool or wordpress speed optimization tool & fix the page speed issues.
A broken link or dead link is a link on a web page that no longer works because the website is encountering one or more of the reasons below. An improper URL entered for the link by the website owner. The destination website removed the linked web page (causing what is known as a 404 error) A broken link occurs when user tries to reach a website page that couldn’t be found on server. A standard 404 error page looks like a white screen with “404 Not Found error” notification.
A broken list is a link that cannot be accessed anymore. It may happen your Website contain broken links, find it and fix it.
Sitemaps allow website owners to inform search engines what pages on their website are available for crawling. The protocol was set up to help search engines crawl your website more intelligently.
Create sitemap for users to find all your Websites in HTML form and another sitemap in XML form for search engines with all your Webpages URL, which can be further used to submit it to search engines.
Sitemaps are of two types
XML Sitemaps(inaccessible to user) : XML sitemap is for Google to understand hierarchy of your site and what to crawl with what priority. It has nothing to do with meta data. Meta tags are for showing up correctly in SERPs not for sitemaps.
HTML Sitemaps(accessible to user) : HTML sitemaps can be great for content rich websites to help the users find the information that they are looking for.