PPC is an online advertising model in which advertisers can display ads for their goods or services when users – people searching for things online enter relevant queries into search engines. Advertisers are only charged when a user actually clicks on their ad, hence the name “pay-per-click.” Due to the nature of keywords and the role they play in paid search, pay-per-click advertising can also be referred to as keyword advertising.
PPC is a pricing model in digital advertising, it is also known as CPC (cost per click) where for any ad shown to a user the advertiser only pays to the publisher (website) when the ad is clicked.
How Does Pay Per Click Advertising Work?
With the goal for promotions to show up close by the outcomes on a web index (normally alluded to as a Search Engine Results Page, or SERP), sponsors can’t just pay more to guarantee that their advertisements seem more unmistakably than their rival’s promotions. Rather, promotions are subject the what is known as the Ad Auction, a totally robotized prepare that Google and other significant web indexes use to decide the pertinence and legitimacy of notices that show up on their SERPs.