At its most basic, Influencer Marketing is like a hybrid of old and new marketing tools, taking the idea of the celebrity endorsement and placing it into a modern day content-driven marketing campaign. The main difference is that the results of the campaign are usually collaborations between brands and influencers. Influencers, unlike celebrities, can be anywhere. They can be anyone. it is important to understand what influence really means. Many people tend to define influence simply as the action of influencing someone, but it’s not as simple as that. Here, the notion is only centered around the action, but what about the outcome? I think that influence is closely linked to persuasion, which explains the reasons of its success.
Why Influencer Marketing Works
The reason it works better than banner ads and tv commercials is… well basically… people trust influencers more. And influencers have the ability to start word-of-mouth epidemics because they influence a large audience compared to a “regular” person. And we all know how powerful word-of-mouth can be…
Here are four ways you can define the criteria of your influencers:
The size of their audience & reach
Voice, brand, & culture
The value you can offer them
Blogs are a great way to convey information and to generate traffic thanks to influencers. Social networks such as Twitter, LinkedIn, Instagram are also very effective to disseminate information. However, it is important to remember that blog readers and Facebook fans for example would only relay information if the content is interesting, relevant and innovative. In this respect, influencer marketing is based on various factors. It depends on the message conveyed by a brand or a target but also on how the information will be handled. Influencer marketing emphasises targeted actions linked to communication operations.
Influencer marketing is a subset of marketing all its own, you’ll need a few unique components to build an influencer campaign. Here are the steps we teach to help our clients build influencer marketing campaigns:
Getting the right influencers
Using the right engagement tactics
Identifying the performance of campaigns
Keeping track on Influencer’s activity
Setting Budget for the campaigns
Planning Your Influencer Marketing Strategy
Influencer Identification & Selection
What are the benefits of using influencer marketing?
There are many benefits of using influencer marketing and it’s easy to understand why it has grown to be so immensely popular when reading about all of its benefits:
Extremely targeted way of marketing
Influencers are more trusted than companies
Improves your Search engine rank (only if you’re using blogging influencers)
YOU decide who you are going to work with to reach your audience