Email marketing is a very user-friendly and cost-effective form of marketing. It is used all around the world to a large extent which allows business to communicate and get in touch directly with their customers. A quality email campaign can quickly generate both sales and brand awareness. In simple words, email marketing is a very lucid form of marketing and cost effective if done correctly.
It’s all about targeting the right people with the right message at the right time. if you are running an online business, you probably have many competitors. Then you have to establish an effective communication channel with people. Email is a direct & simple way to communicate with your customers or subscribers.
Benefits of Email Marketing
Increasing Customer Loyalty And Profitability
Real-Time Targeted Messages
More Frequent Communications
Exponentially Better Ability to Track Sales and User Engagement
Reduce Overhead Costs
Driving More Sales Conversions
Improving Tracking And Feedback
Maximizing Your Marketing return on investment (ROI)
Types of Email Marketing
Email Newsletters : Theemail newsletter is a powerful marketing and communication tool that has various useful functions. It reminds your users about you; it informs users about your products; it tells them what you have been up to and it helps you build a unique relationship with them.
Transactional Emails : Transactional emailis an automatic email triggered by an action, such as a purchase. Often automated emails are system-triggered by apps and websites .(“thank you” emails or “reset password” emails).
Direct Emails : These are used to inform customers about new products, sales and special offers. They provide customers with direct information about products and usually provide a link or another easy way for customers to access the product. They are similar to the coupons, catalogs, and sales fliers that used to be sent through the post office.