Content marketing is all about providing something useful to your audience – information, entertainment, resources, in hopes of gaining their loyalty and love, which will eventually translate into free marketing (through sharing) and sales. The key here is eventually – content marketing is a long tail game, and before you sell anything, you must create genuine value.
What is Content?
Content is anything you or your brand creates to present information to your audience. Content takes many tones from serious to informational to very funny. It also takes many different forms, including blog posts, guest posts, Power point presentations, Slide shares, speeches, PR angles, video, podcast and everything in between.
Content: “Something someone would consume, like an article, social post, photo or video.”
Content Marketing: “Content that provides consumers information to generate awareness, engagement or revenue for business.”
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
Do this on a regular basis to establish yourself as an authority. As they deepen their relationship with you, the type of content changes.
attract with a blog post or one page checklist
convert with a white paper, webinar or article
close with a personal consultation or demo
delight with superb products and services
Why Content Marketing?
Regardless of what kind of industry you are in, your business can benefit from the use of content marketing in so many ways. It will save you millions in advertising spend and also deliver the following benefits:
27 million pieces of content are shared every day.
50% of peoples’ time is spent online reading (30% on social media).
Clicks from shared content are 5x more likely to result in purchase.
CM generates 3x more leads per dollar than advertising.
70% of consumers say they feel closer to a company (through CM).
58% of online users trust editorial content.
Content marketing is part of all kinds of marketing:
Benefits of content marketing:
Gives better SEO results: Basically for making a great and better result in the Search engine one should have writing technical skills for writing articles.
Better Optimization in Google: If you contributing a proper articles with readers and readers are interested in reading your article, than its a plus point for you and your article.
Drives traffic to your website: Better content on your website drives traffic to your website.