PR is a the art of creating goodwill about the company among the public through non paid forms of communications like online promotions, press releases and campaigns. They also help in maintaining mutual understanding between the firm and public.
Public relations (PR) is the way organizations, companies and individuals communicate with the public and media. A PR specialist communicates with the target audience directly or indirectly through media with an aim to create and maintain a positive image and create a strong relationship with the audience.
Public relations are the activities and policies used to create public interest in a person, idea, product, institution, or business establishment.
PR is an exercise to convey the message to the public about individuals, groups or products. Sometimes talking about negatives of others gives an impression that you are better than others.
Today the role of public relations is much broader and includes
building awareness and a favorable image for a company or client within stories and articles found in relevant media outlets
closely monitoring numerous media channels for public comment about a company and its products
managing crises that threaten company or product image
building goodwill among an organization’s target market through community, philanthropic and special programs and events