Apple announces redesigned TV app and Apple TV Channels subscriptions

After years of speculation and on-again, off-again rumors, Apple has finally unveiled its biggest push into streaming video. CEO Tim Cook just announced the a redesigned, more advanced Apple TV app at the Steve Jobs Theater. “As you can tell, today is going to be a very different kind of event,” Cook said to kick things off.

“We designed a new TV experience where you can pay for only the channels you want, all in one app, with the password you already have,” said Apple’s Peter Stern. “Watch everything on demand and ad-free. Download your shows to take with you anywhere. Enjoy the highest quality picture and sound available,” he said. The Apple TV app has been entirely redesigned to keep all content in one place. “No more bouncing around…

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