Apple’s competitors hate the company’s slick marketing, but enterprise workers should try to follow the path of distilled simplicity to help get their own messages across.
Seize the day
You have 90 seconds to capture your audience’s attention.
Practice your presentation, thank people who helped make it happen and try to be authentic and genuine. People always react better to authentic people. To the extent that authenticity has itself become an art form.
Don’t waste (other people’s) time
How often do you find a presentation slide shows so much information you don’t take any of it in? Apple doesn’t do this.
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from Computerworld https://ift.tt/2MQAPyw